How can we say something so harsh?
Well to be perfectly honest there are several Internet/Network Marketers that we respect very much that are excluded from this post. A great friend of ours and one of the most respected Internet Marketers out there, Mark Hoverson… left us with a lasting impression and a lesson that forever changed our business.
When people become numbers on a screen…. you’ll never build a massive Network Marketing organization.
Of course you need to know your numbers… but the heart beat of Massive Duplication will ALWAYS be in the relationship.
One of our first online mentors Yo Le also instilled in us the concept of over delivering on value, building quality friendships, and properly training people.
Shiny Object Syndrome: (aka The Grass is Always Greener) With the introduction of the Internet into the Home Based Business arena people now get exposed to a “Work from Home” or “Online Business” at least 3 times a day.
As humans we naturally revert to blaming everything but ourselves for the situations we find ourselves in. So when the 6 Figure Checks aren’t coming in after a few weeks… it’s easy to blame the company and find something “Better”.
How Can the Network Marketing Industry combat the spreading epidemic of Shiny Object Syndrome and still use the Internet to Grow?
It’s baffled Network Marketers for the last Decade and most have retreated to a Negative opinion of “Internet Marketing”.
You can’t build relationships on the Internet.
You can’t create duplication on the Internet.
You can’t sustain a long lasting residual income from the Internet.
We’ve heard them all before. And for 90% of the Network Marketers building downlines on the Internet… all of the above statements are pretty true.