Once you’ve read this article, not only will you have had your daily chuckle, but you’ll see a perfect example of What Not To Do when Marketing your MLM Home Business Online.
After a lovely Italian dinner out with my parents, before Toby and I depart for Tampa, I come home and check my Facebook. We have been talking a lot lately about effective marketing strategies on Facebook so when I logged in and saw this notification I knew immediately an article must be written and this must be shared with the Internet world.
Imagine this, 200,000 people are joining an MLM home business every single week. It doesn’t take a rocket scientist to see that the Internet is exploding Network Marketing. So here you have all these new MLM distributors floating around the Internet, trying to figure it out.
Word to the Newbies: DO NOT DO THIS.
Take a look at the 2 following pictures and then let’s go over the mistakes one by one.
For the people that don’t know me, I am not a negative person by any means. By highlighting these mistakes, my only goal is to help people. By learning from the mistakes of others you are able to better your marketing knowledge and your success.
All men make mistakes but only the wise will learn from them – Winston Churchill
Mistake #1: Our friend Nick (who’s last name shall remain a mystery) does not even have a Picture. We are in the relationship business and people cannot build trust with a white silouette on a light grey background. People do business with people they know, like, trust. Get a Picture in your Facebook Profile, if it’s the least you can do.
Mistake #2: Is his comment relevant to the current discussion? Don’t throw a business pitch for your MLM home business anywhere there’s an empty text box. Read the content you are posting on and offer insightful feedback. We generate a solid amount of leads for our MLM business just from adding value in our comments.
(To our surprise we noticed the READ MORE button and Bam… the novel unfolded)
Mistake #3: I did a quick word count and nearly 700 Words. No one is going to read a comment post on a wall that is 700 words. If writing an article, the suggested length is between 400 and 700 words. This is for a full value packed article on your blog and other article directories, not a 1 inch comment box. This comes back to the fact that we are Professional Internet Marketers… not the used car salesman. Be the invited guest.
If you are using Facebook to market your MLM home business you need to know this. In life we all know that you get one chance at a first impression. This is especially the case in Social Networking sites like Facebook and LinkedIn.
People are looking for leaders, not pitchers. It’s human nature to want to follow a leader. If someone saw our friend Nick post that on my wall, would they look at him as a successful business owner or a faceless icon on a screen spamming about a juice?
Doctors and Lawyers spend years in school to have a successful career. The average Doctor makes 100-200k a year and works around the clock. This industry offers opportunities far beyond the paychecks of any Doctor, so to get there…
Do You Think You’ll Need to Get Training???
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{ 4 comments… read them below or add one }
Thanks Rebecca! The old cut and paste tactic …. To be completely honest I avoid the feature as often as possible. Write a real message, from you…. We are in the relationship business, so get out there and start making relationships!
Not only that, but the all-too-obvious cut-&-paste shows un-professionalism as well.
There is a glaringly distinct and easy to spot difference between Nick-the-faceless’ writing style and the style of whoever actually wrote the information about the product. Nick isn’t nearly even a fraction so eloquent himself, nor is he even tactful (being honest, not mean).
I find it awkwardly amusing when people seem to believe that other folks don’t have the power to perceive the particular way that people express themselves and communicate. People DO notice, which is why letting cut-&-paste speak for you is a great way to lose respect, credibility, and prospective partners and customers.
Wow. Thanks for the feed back Lavinia! It absolutely does show you that even when people have all the best tools and training right in front of them, if they aren’t willing to invest the time to learn…. they are just another “Nick”
Very good post…and well said! I hate it when people do that…so unprofessional and rude!
I had a case the other day on linkedin where I posted an article, and an individual of the same breed as Nick ‘no surname’ decided to pitch her business under my article and WITHOUT even writing a comment relating to my article/discussion in the first instance. I was not best pleased! And to top it off, when I looked at her profile I saw that she is/was a student of MLSP!! So even more shocking! It just goes to show some of us, in this industry, are willing to learn and develop ourselves whilst others aren’t.
Speak soon, L